Sylvie Fleury

SYLVIE FLEURY (Geneva, 1961).
"Scratch".
Curlers and hairpins. With methacrylate urn.
Work exhibited at:
-Bob Van Orsouw Gallery, "Silvie Fleury", Zurich 1993.
-Musée d'Art Moderne et Contemporain de Genève, "Silvie Fleury. First Spaceship on Venus", Geneva, 7 June-8 September 1996.
-Centre National d'Art Contemporain, Magasin, "Silvie Fleury. Identity, Pain, Astral Projection", Grenoble 21 October 2001-6 January 2002.
Measurements: 21 x 21 x 11 cm; 50 x 46 cm (methacrylate urn).

Sylvie Fleury is best known for her installations. She first appeared in the nineties with her series "Shopping Bags", a collection of bags from luxury boutiques through which she posed the relationship between art and fashion, positioning herself against the dominant and superfluous consumption that floods our society. Currently, his art integrates the fashion industry, cosmetics and luxury American cars (symbol and cliché of an American life, but also a commonly imported vehicle in Switzerland), and uses the marketing system to create an attractive and visual work. With his work "Curlers," Fleury focuses on superficial beauty, substituting the subject (the absent face) for the object (curlers). On one occasion Fleury stated "I show things as they are. And in this way, I also expose the instruments and mechanisms that make them what they are", a statement that allows us to understand the artist's artistic thinking. Many of Silvie Fleury's works can be found in important international institutions, such as the Museum of Modern Art in New York, the Centre for Art and Media in Karlshure, the Museum der Moderne, the Museum Villa Stuck or the MACBA in Barcelona.