CARTIER Must watch for men. Decade 1980.

CARTIER Must watch for men n. 17034682. Decade 1980.
Silver gilt case. Champagne colored circular dial with Roman numerals and cobalt blue sword hands. Case with circular Cartier bezel topped by two equally decorated brackets. With fluted crown at 3 o'clock with cabochon sapphire. Dial with sapphire crystal. Brown leather strap with yellow gold-plated buckle clasp. Quartz movement. It works.
Measurements: 34 mm (dial diameter); 34 x 32 mm (complete case).

Cartier would begin to manage the company, and later his three grandsons, Louis, Pierre and Jacques, who would get the Cartier brand to be recognized worldwide. In 1904 Louis Cartier designed a wristwatch for his friend the Brazilian aviator Alberto Santos-Dumont called "Santos". This model, the first wristwatch for men, was a real innovation for the time and made the company a real prestige brand, being the favorite brand of many personalities including a large number of Royal Houses. In 1972 the Cartier Paris brand was acquired by a group of investors brought together by Joseph Kanoui and chaired by Robert Hocq. A new collection of watches was created to be sold in all Cartier boutiques and selected dealers. In 1973 the company is based on a clear modernity in the organization and the creation of new collections such as Vermeil watches, leather goods, pens and perfumes.

**In the description of the watches when it is marked "in running condition" means that the watch is in working order. Since collector's watches often have delicate and complex mechanisms, the buyer is responsible for any general service, overhaul, battery change, adjustment or repair that may be necessary. We do not guarantee the perfect functioning of any watch. All photographs of our watches are original and have been taken by our photographers, that is to say, we do not work with stock photography and that is why the photographs are considered part of the cataloging.