Cartier, Roadster

CARTIER.
Roadster ballpoint pen.
Black composite barrel and cap, palladium finish details, sapphire blue resin cabochon.
With its case.
Measurements: 14 cm.

The important French brand Cartier was founded in 1847 by Louis-François Cartier, when he took over the workshop of his master. Years later, in 1874, his son Alfred Cartier would begin to manage the company, and later his three grandsons, Louis, Pierre and Jacques, who would get the Cartier brand to be recognized worldwide. In 1904 Louis Cartier designed a wristwatch for his friend the Brazilian aviator Alberto Santos-Dumont called "Santos". This model, the first wristwatch for men, was a real innovation for the time and made the company a real prestige brand, being the favorite brand of many personalities including a large number of Royal Houses. In 1972, the Cartier Paris brand was acquired by a group of investors brought together by Joseph Kanoui and chaired by Robert Hocq. A new collection of watches was created to be sold in all Cartier boutiques and selected dealers. In 1973 the company is based on a clear modernity in the organization and the creation of new collections such as Vermeil watches, leather goods, pens and perfumes.