Ramon Casas

RAMÓN CASAS CARBÓ (Barcelona, 1866 - 1932).
"Papier a Cigarettes JOB", 1906.
Lithographic poster on paper glued to cardboard.
Measurements: 54 x 41 cm; 71 x 58 cm (frame).

Poster art was a turning point for advertising in the early 20th century. Due to the great demand, many were the painters who expanded their business to make advertisements for circuses, traveling companies and municipal festivals that visited their cities, as well as advertising for drinks and liquors, perfumes, soaps, cosmetics and other products.

An outstanding painter and draftsman, Casas began painting as a disciple of Joan Vicens. In 1881 he made his first trip to Paris, where he completed his training at the Carolus Duran and Gervex academies. The following year he participated for the first time in an exhibition at the Sala Parés in Barcelona, and in 1883 he presented a self-portrait at the Salon des Champs Elysées in Paris, which earned him an invitation to become a member of the Salon de la Societé d'Artistes Françaises. He spent the following years traveling and painting between Paris, Barcelona, Madrid and Granada. In 1886, suffering from tuberculosis, he settled in Barcelona to recover. There he came into contact with Santiago Rusiñol, Eugène Carrière and Ignacio Zuloaga. After a trip through Catalonia with Rusiñol in 1889, Casas returned to Paris with his friend. The following year he took part in a group exhibition at the Sala Parés, together with Rusiñol and Clarasó, and in fact the three of them continued to hold joint exhibitions there until Rusiñol's death in 1931. His works at this time are halfway between academicism and French impressionism, in a sort of germ of what would later become Catalan modernism. His fame continued to spread throughout Europe, and he held successful exhibitions in Madrid and Berlin, as well as participating in the Chicago World's Fair of 1893. Casas settled permanently in Barcelona, immersed in the modernist environment, although he continued to travel to Paris for the annual salons. He financed the premises that would become a point of reference for the modernists, the café Els Quatre Gats, inaugurated in 1897. Two years later he organized his first individual exhibition at the Sala Parés. While his fame as a painter grew, Casas began to work as a graphic designer, adopting the Art Nouveau style that came to define Catalan Modernisme. In the following years his successes followed: he presented two works at the Universal Exhibition in Paris in 1900, won a prize in Munich in 1901, several of his works were included in the permanent exhibition of the Círculo del Liceo, had several international exhibitions and, in 1904, won first prize at the General Exhibition in Madrid. He is represented in the Prado Museum, the National Museum of Art of Catalonia, the Reina Sofia National Museum, the Thyssen-Bornemisza Museum, the Museum of Montserrat, the Cau Ferrat in Sitges, the Camón Aznar Museum in Zaragoza and the Contemporary Art Museums of Barcelona and Seville, among many others.