Leon Hingre

LÉON HINGRE (Birmingham, England, 1860-1926).
"Champagne Miller-Caqué & Fils - Mareuil-Sur-Ay - Marne - France", 1905.
Lithograph poster on paper.
Measurements: 71 x 49 cm; 92 x 71 cm (frame).

Poster art was a turning point for advertising in the early 20th century. Due to the great demand, many were the painters who expanded their business to make advertisements for circuses, traveling troupes and municipal festivals that visited their cities, as well as advertising for drinks and liquors, perfumes, soaps, cosmetics and other products.

Son of the animal painter Théophile Hingre, Léon made his debut at the Salon des Artistes Français in 1879. Throughout his career, he produced numerous illustrations for postcards (children's scenes for "Chaussures Raoul" or anthropomorphic animals for the store "Au Bon Marché"), as well as for newspapers of the time (Le Petit Parisien). His Art Nouveau posters (Pneu Vélo Michelin, ca 1908) are often inspired by Mucha (Maison Universelle).