"Radioactive Man," "The Simpsons."

Be@rbrick.
"Radioactive man", "The Simpsons".
Produced by Medicom Toy.
Sealed in its original box.
Measurements: 30 x 20 x 12 cm.

The revolution of the Art Toys reaches in the Be@rbrick one of its maximum representatives. Its simple but attractive image in the form of an articulated bear (similar to a piece of brick, hence its name) and its inexhaustible variety of designs made by different and famous artists make it an object of desire for new and established collectors. Designed and produced by the Japanese company MediCom Toy Incomporated and launched in 2001 as a gift to visitors to the World Character Convention 12 in Tokyo, the Be@rbrick features nine distinct parts (known as "tools" in the toy industry) that allow for eight diverse points of articulation: rotating head, rotating waist, ball-jointed arms, rotating wrists and ball-jointed legs. Sizes range from 7 cm high (known as 100% Be@rbrick, standard size), followed by 400% Be@rbrick (28 cm high) or 1000% Be@rbrick (70 cm high). Other sizes are smaller than standard, such as 50% Be@rbrick (4 cm) or 70% Be@rbrick (5 cm). Among the most recognizable collaborations are those with Kaws, the Andy Warhol Foundation, Jean-Michel Basquiat, Keith Haring, Disney, Looney Tunes, DC Comics and even the Louvre Museum and Chanel. Many celebrities also collect Be@rbrick, from music producer Pharrell Williams to the former creative director of Vogue, Grace Coddington.